The internet is gaining in popularity as the years pass. Social media websites have become very popular especially since the advent of Web 2.0. To deal with this, some companies have set up a new profile on each of these sites. There is continuous blogging, posting and tweeting on them. Of course, they need to be careful because if too many advertisements are placed on a website, it can be labeled as ‘Spam’. Therefore, it would be wise to employ professionals to do the marketing job. There are marketing freelancers who can do this work without affecting the accounts that are linked to the company. This marketing group must pay careful attention to the fact that accounts of the company can easily be hacked. Therefore, getting the best professional help is a must. About twenty percent of these groups are excellent. They work in such a way that they can generate about eighty per cent of the traffic coming to the site. It is very important to get a good marketing group for your website.
Here is how you can identify the best social media avenues for marketing by using website analytics:
- Use search engines to discover which marketing websites are the best. Make a list of them so that they can be tested further.
- Make an account on all the social media sites so that you can test them.
- There should be a unique website URL for each of these sites. This can only be done by a web master or by someone who has access to the server. Each of these unique website URLs will be used as a separate account so that the metrics can be collected by using website analytics.
- Bookmark each of these URLs.
- You must make a periodic check of the server log to see how many visits each of these URLs are getting.
- Compare the number of visits each URL is getting by using website analytic tools. Wherever you see the most traffic, those will be the sites to focus on. In fact the top three websites should be the best.
- If you find that two websites have the same number of views per month, make more URLs on each of these websites in order to get a better idea.
Every year these results will be different so you will need to repeat the same process again.